Deeper Roots, Stronger Branches: Jonas Bevacqua

“If wealth is measured in love, then we are the richest family in the world” – Jersey Joe Bevacqua, father of the late co-founder of L-R-G, Jonas Bevacqua (1977-2011).

It was a blessing to have had the chance to know him through my older brother who works for L-R-G.  Jonas was one of my biggest sources of inspiration to work hard for the things I love.  From my point of view, the company he helped create was founded on his intense attention to innovation, an incredible sense of wit, wisdom enough to build through positivity and above of all, loyalty to those in the family.

It’s only right for the anniversary of his passing to fall on such a landmark day for Homebase and skateboarding.  Skating was a  passion Jonas shared and a culture he always loved.

For all those who loved Jonas, hold you heads up high because you know he’d be cracking a joke to make you smile anyway.  Read one of his last interviews from Hypebeast HERE.

Rest Easy Jonas.

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